The best real estate agents know that presentation is key in attracting serious buyers. And the bigger the property, the more ambitious the marketing plan needs to be.
Today’s savvy buyers do their research online before they even pick up the phone to call an agent.
Any agent working to sell a luxury property makes significant upfront investments in professional photography in order to have the kind of “glamour shots” that attract buyers’ interest. The interiors may have looked beautiful, but other selling points, like landscaping, outdoor features or vast acreage, have historically been harder to capture. Some agents would hire helicopters to hover over properties in order to get aerial shots—and choppers certainly aren’t cheap. Read the full article.
